360° Designer & Brand Builder
For over 15 years I have worked across every part of marketing, from concept to execution. My work sits where digital expertise, human psychology and street culture meet. I do not just design concepts, I build them and take brands into territory most stay out of.
From Concept to Global Distribution
I have walked the entire path myself, from product development and concept design to international distribution. The gallery below follows one of those journeys: a raw idea taken into the most traditional corner of the French drinks industry, and out onto three continents.
Technology & Human Behaviour
Learning to code and studying web communications at a young age gave me a foundation in digital marketing and systems. Combined with my interest in psychology and sociology, it taught me to read audiences beyond surface metrics.
Street Art & Guerrilla Tactics
My background in graffiti and street art taught me how to read a city and its cultural currents. I know how to execute guerrilla operations that bypass traditional barriers and land directly in front of an audience.
The Swiss Army Knife of Marketing
Having designed over 400 logos for companies and artists, I have gained an exceptionally broad insight into hundreds of industries, their particular challenges and what makes them work. I move between the digital realm and physical execution.
